Custom Digital Marketing Solutions

Driven by research that delivers results.

15+ Years' Record Digital Results, Globally

At Blurn Group of companies, on behalf of our entire team, we want to thank all our clients, suppliers, and contractors, for all their continued support in helping us show record performance for several small to large businesses globally

blurn webdesign

Group of Companies

trust-family

100% Transparent, Trusted & Family-owned

As a family business that’s been thriving on trust for well over a decade, we treat our clients too as our extended family. So, also be prepared to face some blunt truth! Read More reasons why most successful companies trust us.

Best value

Best Value & Service Guaranteed

We guarantee the best value and quality of work with an abundance of skilled resource, whether your business is a multinational corporation or a small start-up. Besides, we welcome your constant feedback to be able to further tailor solutions for you.

About Our Digital Marketing Services

Our Blurn team is passionate about helping our clients increase their revenue and profit, as well as their brand impact. We have over 15 years of experience in the digital and marketing landscape. Our services cover strategy, search, social, content, creative and all platforms and digital advertising channels. We prioritise perfecting our strategy and the performance of our campaigns, over flashy solutions.

Our team of experts, develop and implement an individual plan for local Australian search engine optimisation, campaign management and web presence promotion – we tailor specifically to your business within a fully managed fixed cost packaged bundle. We partner with startups, small & medium sized businesses, large corporates & international brands both inside Australia and overseas.

Digital Marketing Services That Deliver

Elevate your business with Our Digital Marketing Services

For strategic
growth planning

Digital
Strategy

Digital Marketing Consultation

Digital Marketing Consultation

New to digital? Don’t worry! We study your online market and your business goals to create a robust road map for growth.
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For new customer
acquisition

Search &
Social

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO)

We take care of everything you need to get sales/leads from search organically, including content & links.
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Paid Search Marketing (SEM/PPC)

Paid Search Marketing (SEM/PPC)

Whether you want sales or leads, whatever your budget and goals, we can help exploit search ads.
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Social Media Marketing

Social Media Marketing

Acquire new sales/leads from social & engage your audience like never before with our complete support.
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For amazing Web &
App experiences
(wow!)

Design &
Development

Web Design & Development

Web Design & Development

We create highly efficient websites that amaze visitors across desktop, tablet & mobile.
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Creative Design

Creative Design

From designing amazing logos & stationary to brochures, we can help captivate your audience.
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iOS and Android App Development

iOS and Android App Development

We love building highly engaging apps for all iOS & Android devices.
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Extract maximum
returns from
marketing

Display &
Re-targeting

Behavioural Retargeting

Behavioural Retargeting

Our cookie- & device-based behavioural retargeting is extremely previse in online conversion.
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Programmatic RTB Display Marketing

Programmatic RTB Display Marketing

We use a combination of highly reliable 1st, 2nd & 3rd party data sources for maximum returns.
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Direct Display Marketing

Direct Display Marketing

We employ a suite of cutting-edge display platforms to get you the best returns from display.
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To keep your customers
engaged

Comms &
Retention

Video Marketing

Video Marketing

Our YouTube & Web video targeting can achieve maximum video engagement across devices.
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Email and SMS Marketing

Email and SMS Marketing

From simple announcements to nurture flows, our Email & SMS strategies can deliver the right message at the right time
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Marketing Automation & CRM

Marketing Automation & CRM

Marketing Automation, including web personalisation can deliver an amazing customer experience & revenue growth.
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Several businesses across Australia and the world have record online profit uplift from our end-to-end Digital Marketing services, delivered in 4 stages:

Discovery & Goal Setting

Discovery & Goal Setting

Before we work on your project we aim to understand who your target audience is, what makes them tick and what are the best realistic goals given your business circumstance. So, we work with you closely to understand your business, research your market, understand or help you set your goals, and identify the best online growth opportunities for your brand.

Planning & Set-up

Planning & Set-up

We set up dynamic campaigns specific to achieving your objectives based on competition and market movements. In most cases we only take a few weeks to set up a new channel from scratch. We employ the best of information and technology available to date in the set-up of your campaign.

Optimisation & Monitoring

Optimisation & Monitoring

To ensure we hit or exceed the targets, we optimise your campaigns usually every single day and implement improvements as necessary. We set up automated notifications for certain events in addition to manually going through the performance data as often as necessary.

Results & Insights

Results & Insights

To further increase your profits, we gather intelligent data from our cutting-edge tools and further tweak campaigns towards achieving your goals. We strongly encourage you to work closely with us in reviewing the results and planning the way forward.

Our Team

Navin Shanmugarajan

Navin Shanmugarajan

Senior Director & Founder
15+ Years' Global Lead Acquisition, Retention & Brand Building Experience in B2C & B2B Digital Marketing.
Abigail-Campos-186x186-1

Abigail Campos

Digital Performance Expert
Bilingual (Spanish & English) Digital Performance Expert with a Double Bachelor's Degree in Business and Law and 11 years of international experience in Australia, the US, the UK, Canada, France and Spain having delivered excellent results across B2B and B2C clients with budgets up to $2M.
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Jacquelene Okoronkwo

Senior Digital Strategist
Marketing Strategy & Digital Brand Building experience with track record across multiple industries.
Austen Plummer

Austen Plummer

Senior Content Strategist
10+ Years' Content Strategy, UX Design Experience Across Australia.
Boris-N

Boris Nandi

Digital Performance Manager
Paid Search & CRO expert with a proven track record of increasing conversion across all industries. Holds an MBA in Marketing Strategy.
Lisa-Swoboda

Lisa Swoboda

Senior Content Strategist
10+ years' Global Content Strategy experience
Heath-Werrett

Heath Werrett

Digital Performance Manager
SEO Expert specialising in Web Development, Content and Social Media,
with a proven track record helping a wide variety of businesses generating more leads
in a multitude of industries. Holds a BA in Print Journalism.

What makes us the best digital marketing agency, based on our client survey?

Unmatched-RD-1i

Unmatched R&D

We have an unbending commitment to research and employ the most proven of all cutting-edge, profit-making digital technologies.

Industry-leading-Talent-Training-1i

Industry-leading Talent & Training

Our Digital Experts are among the most talented people with world-leading training.

Profit-focus-1i

Profit-focus

From day one, we keep an unblinking eye on your profitability, measuring our success only through the high-quality enquiries we generate for your business.

We’re a Digital Marketing Agency that Helps You

Get-High-Quality-Leads

Get High-quality Leads: Of your brand overall to maintain excellent brand recognition.

Increase Share of Voice (SOV)

Increase Brand Share of Voice (SOV): Of your brand overall to maintain excellent brand recognition.

Save Significant Money

Manage Your Online Reputation: Ensure that people see only the appropriate things about you.

Manage Your Online Reputation

Increase Cross Sell & Up Sell: Through cutting-edge Marketing Automation on your CRM.

Get Leads through Google Maps

Save Significant Money: By providing you unmatched value for money across all digital areas.

Our Digital Marketing Deliverables Include

Targeted SEO campaigns

Targeted Campaigns: We take care of all the work needed for maximum profit.

Daily-optimisation

Daily Optimisation: We carry out various Digital work daily and monitor results.

Free Training

Free Training: We provide the necessary training to your in-house teams for best results for free.

Free Anytime Consultation

Free Anytime Consultation: We’re happy to consult any time you need, by phone or email.

Free Regular Reports

Free Regular Reports: We take you through reports and break things down, so you best understand.

Our Cutting-edge Digital Marketing Innovations

High-Quality Link Earning

Omni channel Marketing: To ensure your target audience has a unified experience.

Google Maps Optimisation

Attribution Modelling:To clearly isolate and identify the value of each digital channel.

Localisation

Personalisation: To get the best response from your target audience.

Internationalisation

Localisation & Internationalisation: For precision targeting of demographics.

Online Reputation Scoring

Online Reputation Scoring: To monitor your brand reputation and keep up excellent brand image.

How do we Multiply Your Profits at Each of the 4 Stages?

1. Discovery & Research
In order for you to get as much profit as possible, we need to get your business/website in front of as many potential customers as possible. This means we need to target the right audience, at the right time, using the right channel, with the right messaging. We discover facts and figures about your business and industry in this phase, which is primarily designed to list actionable insights. We set clear goals which focus on your commercial growth.
2. Planning & Set-up
We meticulously go through every detail collected in the previous stage in order to devise a plan of attack for each digital channel and set up profit-focused and/or brand-focused campaigns to achieve the goals. Our aim at this stage is to give the campaigns a flying start and ensure that we target users across multiple channels in such a way that they receive unified communication, thanks to our omnichannel marketing approach.
3. Optimisation & Monitoring
We continuously optimise every single metric, i.e. pull every single lever available in order to get the combination right. We ensure that all the optimisation work is geared towards achieving your profit and/or brand goals. We have some of the most sophisticated tools in the industry that also help us pinpoint where we need to make changes, and precisely what kind of changes in order to achieve maximum results.
4. Results & Insights
We measure the success of each of the campaigns on a regular basis and discuss tweaks in strategies, which is imperative for maximising profitability. We have daily, weekly, monthly, quarterly, half-yearly and annual internal catchups about each of the channels for every single one of our clients. This helps us maintain an unblinking eye on target (i.e. your business profit and brand growth) at all times.

FAQ

What is Digital Marketing?
It’s not rocket science! Digital Marketing is nothing but marketing your products/services online. With the worldwide use of computers and mobile phones growing exponentially, the way people share and consume critical purchase information has become almost only online-based. This has necessitated marketing online. So, unless we carry out most, if not all, marketing online, in many cases, the potential customers will be scarcely reached. There are a number of channels, each of which is nothing but a unique collection of activities designed to reach potential customers online. Examples of online channels include: SEO, Paid Search, Email and Social Media.Just let us know what digital profits you need.
What are the Digital Marketing Services you offer?
All things digital! Yes, we offer end-to-end Digital Marketing services, covering everything that you need, in order to dominate the web and generate high-quality leads at reduced costs. Our Digital Marketing services include but are not limited to: Digital Marketing Consultation; SEO (Search Engine Optimization); Paid Search (PPC/SEM); Programmatic Display Marketing (RTB); Behavioral Retargeting; Social Media Marketing; Email & SMS; Web Design & Development; Marketing Automation & CRM; Direct Display Marketing; and Creative Design. These are the key services we offer. But, please let us know what profits you need and we’ll tailor a media mix for you.
When should I start working with your agency?
The sooner Digital Marketing is considered in the business plan, the better it is. Many modern businesses even pick a business or trading name with popular keywords in mind, leave alone naming products/services with popular keywords in them. It’s ideal to have the keyword research for your product/service done even before you name your business, so that you can consider picking a name that resonates best with what people are already searching for on the web. Failing the above, it’s still important to consider Digital Marketing as early as possible. Getting the right Digital Marketing attention before developing your website will give your business an online boost and place you several months, or even years, ahead of the competition. Just let us know what profits you need and we’ll make it happen!
What should I expect from your Digital Marketing agency?
Success! We can do everything that you need to do for a profitable Digital Marketing exercise. We will be fully responsible for strategic leadership, but the extent to which our agency’s technical recommendations are implemented on your website and our advice is followed will determine how profitable your business will be online. For best results, we can also take over the design, build and technical management of your website. We are however happy to take you through each piece of work and explain its background and importance in addition to providing you free strategic/technical digital marketing training, if need be. We provide weekly reports to ensure that you’re up to date. We also provide free digital consultation anytime you need. Just let us know what you need to achieve and we’ll do it for you.
How can Blurn grow my profit with Digital Marketing?
Through a combination of hard and smart work! Our primary focus is to increase your profit through growth in online enquiries and/or sales through Digital Marketing. We aim to achieve that by increasing the number of potential customers visiting your website through multiple channels. We try to keep our work heavily concentrated on bringing visits that would most definitely convert into an enquiry or sale. We maximise the effect of our marketing by employing cutting-edge, behaviour-based Retargeting techniques. But, once we’ve got those potential customers to your website, their conversion into customers will largely depend upon how good your product/service is, in comparison to other choices they have in the market. We can also provide assistance with Conversion Optimization. Just talk to us about what profits you need and leave the rest with us.
What is the future of Digital Marketing for businesses?
Digital has already changed a lot since the .com explosion in the last couple of decades and recently mobile has almost taken over the digital space. We do everything required to stay on top of emerging technologies and maximise our clients’ profits as a result and take each year in its own right. But, just learning the technology isn’t enough to maximise your profits. The tools of the trade may change, but the task remains. So, strategic positioning of your brand and digital activities is absolutely key to your lead generation. Tell us what profits you are after and leave it with us to make it happen.
What happens if a potential customer visits my website then leaves?
We’ll get them back! We employ two additional channels strongly to ensure that potential customers who have interacted with your brand at some point but not “converted” into a customer are appropriately targeted with promotional materials. Behavioural Retargeting: We use cookie/mobile based Retargeting techniques to carry out behavioural targeting of abandoners (i.e. who abandon purchase). Our methods will ensure that the abandoners are targeted with ads specifically based on their interaction with your website/mobile app so as to ensure maximum chance of “converting” them into your customer. Marketing Automation & CRM: In the cases where we have collected email addresses and/or mobile numbers of the abandoners, they will become part of a cutting-edge marketing automation target audience. Our marketing automation tool will automatically study their interaction with your brand and send them behaviour-specific personalised communication via Email, SMS etc. This exercise could also be employed to effectively cross-sell and up-sell to your existing customers. Just let us know what profits you want and we’ll make it happen.
Does Blurn work with big or small businesses?
Both! We’ve been repeatedly generating an unprecedented amount of leads at historically low costs, for both big companies and some ambitious startups with shoestring budgets. Regardless of the size of the budget, the task remains the same: more leads; less cost per lead. One of the reasons why we’ve been extremely successful in generating leads for both big and small companies is because we tailor our strategy to each business we work with and thanks to our experience: we understand the specific requirements of each business. Regardless of the size of your business, just tell us what profits you need and we’ll tell you how to get it!

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